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Unintended Consequences Should Never Be Unexpected
According to The British Psychological Society the scary warnings mandated by the government on cigarette packs might actually encourage people to light up.
Researchers have found that death-related health warnings on cigarette packs are likely to encourage some people to smoke. The surprising result is actually consistent with ‘Terror-management Theory’, according to which thoughts of mortality cause us to cling more strongly to our cultural beliefs and to pursue ego-boosting activities.
Christopher Buckley, I’m sure must get a kick out of this.